✦ Google Business Profile

The profile customers actually check first

For a local business, the Google listing outranks every social account combined. Schedule posts to it from the same calendar, and answer reviews in your own voice without watching for them.

Same calendar as socialStar range you chooseFree template mode

Free plan · No credit card required · Cancel any time

Auto-Reply · Instagram

JM
Do you ship internationally? 🌍
AI

✦ AI reply · your brand voice · sent automatically

Works across every channel you publish to

0

Calendar

Local posts beside social

0

Star range control

Choose what gets answered

0p

Template mode

Costs nothing to run

0%

Policy-checked

Every reply, before it posts

✦ A quick tour

Two jobs, both automated

Posting to the listing, and answering what lands on it.

✦ Review replies

Answered in your voice, within hours

A review left unanswered reads as a business that stopped paying attention. Replies go out in your saved brand voice, warm for the good ones and genuinely apologetic for the rest.

Auto-Reply · Instagram

JM
Do you ship internationally? 🌍
AI

✦ AI reply · your brand voice · sent automatically

Local is where the intent is

Somebody searching your listing is further down the funnel than anybody scrolling a feed.

✦ Reviews

Answer the ones you choose, not all of them

Automation here has to be narrow to be safe. You pick the star range, so a one-star review never gets a generated reply unless you explicitly decided it should — and everything outside the range waits for a person.

  • Star range set by you, defaulting to the safe end
  • Everything outside the range left for a human
  • Tone matched to the rating: warm, measured or apologetic

Active rules

Inquiry

DMs · Reply to all

Data Viz

Comments · keywords

Price · cost

Comments

✦ Safe by default

Opt-in AI, and a free mode that always works

Auto-reply starts in template mode, which costs nothing and sends a fixed line with the reviewer's name. AI mode is a deliberate choice. If your AI allowance runs out mid-month, replies fall back to the template rather than going silent.

  • Template mode by default — no AI cost at all
  • AI mode metered against your monthly allowance
  • Fallback to the template if the allowance is spent

Recent activity

@sarok

Auto-replied to a comment

just now

@farhan

DM answered · Greeting

2m

@meta_user

Comment hidden · spam

5m

✦ Policy

Nothing posts that Google would reject

Google's review-reply policy bars links and promotional content. Every reply is checked against that before it goes out — including AI-generated ones — so a rule cannot quietly get your responses rejected for a fortnight.

  • Link and promo checks on every reply, template or AI
  • Blocked replies skipped and logged, not sent and refused
  • Guardrail applies to configs saved before it existed

Auto-Reply · Instagram

JM
Do you ship internationally? 🌍
AI

✦ AI reply · your brand voice · sent automatically

✦ What it covers

The whole local surface

Posting, answering, and the controls that keep both safe.

Review auto-replies

Answered in your brand voice, within a star range you set, with everything else left for a person.

Local posts

Offers, events and updates on the main calendar.

Post types & CTAs

The right format and call-to-action per update.

Template modeFree

A fixed reply with the reviewer's name. Costs nothing.

Star-range control

Decide exactly which ratings get an automatic answer.

Policy guardrail

Links and promo blocked before anything posts.

Never double-replies

A review that already has an answer is skipped.

OAuth, revocable

We hold a revocable access token and never your Google password. Disconnect from either end, whenever you like.

Up and running in three steps

  1. Step 01

    Connect the profile

    OAuth into the Google Business Profile you manage. No password stored, revocable any time.

  2. Step 02

    Set the range and the mode

    Choose which star ratings qualify, and whether replies come from your template or the AI.

  3. Step 03

    Queue the local posts too

    Add offers and updates to the same calendar so the listing stays as current as the feed.

The listing is the first impression

Long before anyone finds your Instagram, they have read your reviews.

A team managing customer conversations
Nobody waits for an answer
Three colleagues talking beside their desks in a bright open-plan office
Hand off to a human whenever it matters
A group working together on laptops around a long table in a bright, wood-panelled room
Your whole team, one inbox

The difference it actually makes

Managing the listing by hand

  • Reviews sitting unanswered for a fortnight
  • Local posts forgotten because they live in another tool
  • The same thank-you retyped forty times
  • A reply rejected by Google for a link nobody knew was banned

With Google Business connected

  • Reviews in your chosen range answered within hours
  • Local posts on the same calendar as everything else
  • Replies in your brand voice, never the same twice
  • Every reply policy-checked before it is sent

A critical review deserves a person. Everything the automation is unsure about waits for one.

The star range, the opt-in AI mode and the policy check all exist to keep it that way.

Questions, answered

Does it reply to every review automatically?

Only the ones you choose. You set a star range — many businesses start with 4 and 5 stars only — and anything outside it is left for a person. A critical review deserves a human, and the defaults assume that.

Is the AI reply mode on by default?

No. Review auto-reply is off until you enable it, and when you do it starts in template mode, which costs nothing. AI mode is a deliberate choice you make, not something you discover afterwards on a bill.

What happens if my AI allowance runs out mid-month?

Replies keep going out from your fallback template rather than stopping. An unanswered review is worse for the business than a sincere generic one, and the allowance cannot recover until the month turns over — so there is nothing to gain by waiting.

Can I schedule Google Business posts like social posts?

Yes — they sit on the same calendar as everything else, with the post type, call-to-action and location handled per post. Local updates stop being the thing everyone forgets because they live somewhere different.

Will replies ever include a link?

No. Google's review-reply policy prohibits links and promotional content, so every reply is checked against that before it posts — including replies generated by the AI. A blocked reply is skipped rather than sent and rejected.

What do I need on the Google side?

A Google Business Profile you manage, connected over OAuth. We only ever hold a revocable access token, and you can disconnect from either end at any time.

Your listing is working whether you are or not.

Connect it free and let the reviews get answered while you run the business.