Best Time to Post

Rough general behaviour, not guarantees. The point is the ordering: timing is worth real effort at the top of this table and almost none at the bottom.

1. 1

   Post for your audience's clock, not yours

   A UK agency posting for a US client at 9am GMT is publishing at 4am on the east coast. The slider above exists because this is the single most common and most expensive timing mistake.

2. 2

   Weight your effort by decay rate

   X posts are effectively over within the hour; LinkedIn runs for most of a day; Pinterest and YouTube surface for weeks. Timing deserves real attention on the fast networks and almost none on the slow ones.

3. 3

   Test one slot at a time

   Changing the hour, the format and the hook in the same week tells you nothing about any of them. Hold everything else and move the time, for two or three weeks, before you conclude anything.

4. 4

   Retire these numbers once you have your own

   Published averages are training wheels. Three or four weeks of your own engagement, split by hour, beats any general recommendation on this page — including the ones on this page.

Where do these times come from?

They are widely published general recommendations, which makes them an aggregate of everybody else's audience rather than a measurement of yours. They are a reasonable first guess and a poor final answer.

So why use them at all?

Because a new account has no data of its own to reason from, and posting at a defensible time beats posting whenever you happen to be free. Use them until you have three or four weeks of your own engagement, then replace them.

What does the timezone slider actually do?

It shifts every recommended window into your clock. 'Post at 9am' is meaningless until you know 9am where — and anyone publishing into another country routinely gets this wrong by most of a working day.

How much does timing really matter?

It varies enormously by network. On X a post decays in under an hour, so timing is close to everything. On Pinterest and YouTube content surfaces for weeks and the hour you published barely registers. Spend your attention accordingly.

Should I post at the same time every day?

Consistency helps you learn more than it helps the algorithm — a fixed slot gives you a clean baseline to test variations against. Change one thing at a time and you can attribute the difference to something.

How do I find my own best time?

You need your own engagement history, broken down by hour and by channel. Mediux calculates that from your published posts and recommends slots per brand and per network, which is the version of this question worth answering.