See how you actually stack up
Cadence, engagement rate, format mix and the topics they own — for the accounts you genuinely compete with. Then find the gap nobody is filling and publish into it.
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Spend vs ROAS efficiency
Works across every channel you publish to
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Dimensions compared
Cadence, rate, mix, topics
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Competitors
The number people actually read
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Channels
Compared per platform
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Private data used
Public posts only
Three questions worth asking
About every account you think of as a rival.
Rate, so the comparison is fair
A 50k account at 1% is doing worse than a 5k account at 6%, and a follower count would tell you the opposite. Engagement rate is the only number that compares accounts of different sizes honestly.
Spend vs ROAS efficiency
Benchmarking that ends in a content decision
Knowing you are third is worthless. Knowing why is the whole point.
Compared on rate, not follower count
Follower totals flatter whoever has been around longest. Engagement rate, posting cadence and format mix are the numbers that actually tell you whether an account is working — and all three are comparable across sizes.
- Engagement rate per account and per platform
- Posting cadence, so you can see who is actually active
- Format mix — where their engagement is really coming from
Spend vs ROAS efficiency
Direction matters more than position
A competitor sitting flat above you is a different problem from one climbing past you. Tracking over time turns a snapshot into a trend, which is the only version of this that changes what you do next.
- Movement over time, not a single-day snapshot
- Who is accelerating, and roughly since when
- Your own line on the same chart, at the same scale
Reach & engagement
From the gap to a queued post
The point of finding an unclaimed topic is publishing into it. The trends toolkit turns a gap into angles in your brand voice, and the composer turns those into something on the calendar — without changing tools.
- Topics your category is under-serving, surfaced
- Angles generated in your saved brand voice
- Straight into the composer and onto the calendar
✦ AI insight
ROAS dropped 12% — Tuesday ads ran off-peak. Shift budget to 7–9 PM to recover ~$9k.
Every angle on the field
All of it from what is already public.
Engagement rate
The one number that compares accounts of different sizes honestly — per competitor, per platform, over time.
Posting cadence
How often they actually show up.
Format mix
Video, carousel or static — and which is working.
Topic coverage
The subjects they own, and the ones nobody does.
Trajectory
Climbing, flat or fading — direction over position.
Per-platform view
Strong on TikTok, absent on LinkedIn — that is a gap.
Cross-brand benchmarksAgency
Compare every client you run against their own field.
Public data only
Nothing private, nothing that touches their accounts. No follows, no likes, no views attributed to you — it reads what anyone could already see.
Up and running in three steps
Step 01
Pick the real rivals
Three to five accounts you genuinely compete with. The category leader you will never catch is not one of them.
Step 02
Read the rate and the mix
Engagement rate, cadence and format — the three numbers that survive a size difference.
Step 03
Publish into the gap
Take the unclaimed topic to the trends toolkit, generate angles, and queue them.
Know the field, then stop watching it
Competitor analysis is useful for an afternoon a month, and a distraction every other day.
The difference it actually makes
Checking their feed by hand
- Scrolling a rival's profile and guessing at the numbers
- Comparing follower counts, which flatter whoever started first
- Noticing they changed format three months after they did
- An analysis that ends in a note nobody reads again
With competitor benchmarks
- Engagement rate, cadence and mix side by side
- Trajectory over time, with your own line on the same scale
- The unclaimed topic surfaced rather than guessed at
- Angles generated and queued without leaving the app
Knowing you are third is worthless. Knowing which topic nobody has claimed is a content plan.
Which is why this ends in the composer rather than in a scorecard.
Questions, answered
What data does it use?
Only what is publicly visible on the accounts you choose to track — their posts, cadence, formats and public engagement. There is nothing private involved, and nothing that requires access to their accounts.
How many competitors can I track?
As many as are useful, per brand. In practice three to five is the number people actually read — beyond that the comparison turns into a spreadsheet nobody opens twice.
Which plan includes it?
Competitor tracking is available from Pro. Agency adds the deeper comparative layer — benchmarking across every client brand at once, which is how you spot a pattern that is true of a whole sector rather than one account.
Does it tell me what to post?
It tells you where the gap is, and the trends toolkit turns that into angles you can queue. A competitor posting four times a week about a topic you never touch is a content decision waiting to be made.
Is engagement rate comparable across accounts of different sizes?
That is exactly why it is reported as a rate rather than a raw count. A 50k account with 1% engagement is doing worse than a 5k account at 6%, and a follower total alone would tell you the opposite.
Will they know I am tracking them?
No. Nothing here interacts with their accounts — no follows, no likes, no views attributed to you. It reads what is already public.
Find the gap they left open.
Benchmark your account against the field, then publish into what nobody has claimed.