Post about what people are already asking
Keyword demand, seasonal patterns and regional interest — turned into angles you can queue. The difference between guessing at a content calendar and answering one.
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Reach & engagement
Works across every channel you publish to
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Ways to look
Trending, seasonal, related, regional, ideas
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Months of pattern
Seasonality, not just this week
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Click to composer
Idea straight into a draft
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Channels
Demand mapped to each
Four questions, one toolkit
Different questions need different views of the same demand.
What is climbing right now
The topics accelerating in your niche this week. Useful for the reactive post — the one that has to go out while the interest is still there rather than after it has passed.
Reach & engagement
Research that ends in a post, not a report
Most keyword tools hand you a spreadsheet and wish you luck.
Write toward an audience that already exists
The hardest version of content planning is inventing topics from nothing and hoping. Starting from what people are searching removes the guess — you are answering a question somebody has already asked.
- Search demand and direction of travel, per keyword
- Related searches that show the shape of the interest
- Competitor coverage, so you can see what is already answered
Reach & engagement
Seasonality is a calendar, not a surprise
Almost every business has a rhythm it forgets until it arrives. Twelve months of pattern per topic means the climb is visible weeks before the peak, which is the only time a campaign can still be built.
- Twelve-month demand curve per keyword
- The lead-in visible before the peak, not during it
- Plan a quarter from patterns rather than from memory
Spend vs ROAS efficiency
Straight into the composer
A research tool that ends in a CSV has handed the work back to you. Here an idea carries through into a draft in your brand voice, ready to edit and queue — the loop closes in the same app.
- Ideas generated in your saved brand voice
- One click from an angle to a draft in the composer
- Queue it at the best time without changing tools
✦ AI insight
ROAS dropped 12% — Tuesday ads ran off-peak. Shift budget to 7–9 PM to recover ~$9k.
Every angle on what to post
Five views, all feeding the same composer.
Keyword explorer
Demand, direction and competition for any term — with the related searches that show what people really mean.
Trending now
What is accelerating in your niche this week.
Seasonal patterns
Twelve months of demand, so the peak never surprises you.
Related searches
The adjacent questions worth answering too.
Regional interest
Where a topic is searched, not just how much.
Competitor tracking
What rivals are covering, and what they are not.
Content ideas
Angles in your brand voice, not a list of nouns.
Straight to draft
Every idea carries into the composer in one click, already in your voice — so research ends in a queued post rather than a spreadsheet.
Up and running in three steps
Step 01
Start with a keyword
A product, a problem or a phrase your customers use. One term is enough to pull the thread.
Step 02
Read the shape of it
Rising or falling, seasonal or steady, national or local — and what else people search alongside it.
Step 03
Turn it into posts
Generate angles in your brand voice and send the good ones straight to the calendar.
Stop inventing topics on a Monday morning
The demand is measurable. Planning against it is the whole trick.
The difference it actually makes
Guessing the calendar
- Inventing topics from a blank page every week
- Seasonal campaigns started once the peak has passed
- National trends used to plan a local business
- A keyword tool that ends in a CSV nobody opens twice
With trends and keywords
- Topics chosen from demand that already exists
- The seasonal climb visible weeks before it arrives
- Regional interest for the area you actually trade in
- Ideas in your brand voice, one click from the composer
A keyword is a fact. A post is a decision. Most tools stop at the fact.
Research that does not end in something queued was research that cost you an afternoon.
Questions, answered
Where does the trend data come from?
Public search-interest data, combined with what your own accounts are already doing. The first tells you what the wider world is asking about; the second tells you which of it your audience actually responds to.
Does looking up a keyword use an AI generation?
Exploring keywords and refreshing trends draws on your monthly AI allowance, because the analysis and the ideas that come back are generated. The Free plan includes 10 generations a month, Pro 300 and Agency 500 plus 300 per teammate.
What is the difference between trending and seasonal?
Trending is what is spiking right now — useful for this week. Seasonal is the pattern that repeats every year, which is what you plan a quarter around. Both matter, and confusing one for the other is how people publish a summer campaign in October.
Can it tell me what to post, not just what is popular?
That is the point of the ideas step. A keyword on its own is a fact; the ideas turn it into angles you could actually publish, in your brand voice, ready to send to the composer.
Does it work for a local business?
Regional interest breaks demand down by area, so a business serving one city can see what is being searched there rather than nationally. It pairs naturally with the Google Business Profile features.
Which plans include it?
Trend and keyword tooling is available from Pro upward. The Free plan's 10 monthly generations can be spent on it if you want to try it, but it is built for people planning content at volume.
Answer the question people are already asking.
Start free and take your next ten posts from demand rather than from a blank page.